Strategy first, Storytelling always.
Hi! I’m Athena, and I got my first taste of working in music, public relations and cultural research when I was sixteen years old. I didn’t stop and have had the honour of working at agencies as a Suit and Strategist, at brands as a Campaign Designer and Public Relations Lead and most recently as a Head of Marketing, overseeing an amazing luxury brand’s trinity of marketing activities online and offline, public relations and branding initiatives.
For four years now I’ve worked as a freelance strategist and manager to musicians and celebrities globally.
I’m so happy to work my heart out in the ecosystem. Please explore this site to see some of my work, and always feel free to hit me up at athena@worldsready.com.
MUSIC MAKES THE WORLD GO ROUND.
Fell in love with a band when I was fifteen. Started a magazine and contacted every promoter I knew for an interview because I wanted the world to hear their story.
Now I’m an artiste manager and strategist on amazing musicians’ teams to bring their visions and dream work with brands to life. These are their stories:
GREAT STORIES ARE FORGED ON GREAT PARTNERSHIPS.
I love people. If I could print that on a T-Shirt, I would. These are the people who have worked fearlessly alongside me to build beyond their platforms – trusting me to align and create strategic partnerships that generate overall value to their brands and artistry. Let’s go!
CAMPAIGNS AND COCKTAILS.
BOTH MAKE ME HAPPY-DIZZY WHEN I’M WORKING ON THEM. IT’S PASSION, BABY.
I love a good conversation. With people (aforementioned) and with products – these are the campaigns I’ve had the truest, highest honour of working on, with wonderful products and brands that have spoken to me. Honoured you’re having a look.
Athena Tan 